WTTW in Chicago has offered sustaining memberships for years but didn’t promote them during pledge until joining the Next Gen project, according to Jerry Liwanag, fundraising v.p. Yup, I just can't miss a minute of KQED's winter pledge drive. To ensure you get the news you need, this radio pledge drive we're putting the power in your hands. Questions, comments, tips? Public broadcasting needs to move quickly to ensure they are on that radar. We must admit, it was quite a thrill to hear them talk about Trees for a Change on the largest NPR station in the country. The number of sustaining members contributing to the San Diego station has more than doubled during the past year. As nouns the difference between gift and pledge is that gift is something given to another voluntarily, without charge while pledge is a solemn promise to do something. Roughly 12 percent of the pledges received were sustainers, he said. “It was obvious from the very beginning that pitching sustainers in TV pledge worked,” she said. and in some cases the secondary PBS stations would have to be cut. “It’s all different.”. He tracked 1,182 new members acquired during TPT’s December 2011 pledge drive, 936 of which provided one-time gifts and 246 joined as sustainers. “A lot of stations have very well-honed membership machines based on a membership cycle,” Mastrobattista said. “If this is not a silver bullet, it’s as close to it as a lot of us have ever experienced,” said Rick Lore, chief development officer at Maryland Public Television, which has made a concerted push to expand its sustainer program over the past two years. A pledge drive is an extended period of fundraising activities, generally used by public broadcasting stations to increase contributions. Beginning today (April 21), fans who donate at least $45 online before May 5 will receive access to a special programming stream to listen to KQED Public Radio on a computer or smartphone without interruption for the duration of the May fund drive. Thank you! If you are interested in a thank-you gift from a previous fundraising drive, it is often possible. Thank-You Gifts Member Services & Donations FAQ Results for fiscal 2012 are preliminary. “We haven’t seen anything come along in quite a while that offers the potential for the retention of members that a sustainer program does,” said John Wilson, s.v.p., pledge strategy. To ensure you get the news you need, this radio pledge drive we're putting the power in your hands. Of 3,000 viewers who joined KPBS as new members, 85 percent of sustainers are renewed members; only 23 percent of non–sustaining members renewed. Current. He manages a database of 85,000 members, 27 percent of which contribute as sustainers. Veteran fundraisers say the effort pays off over the long haul: “Sustainers,” as this increasingly commonplace breed of member is called, renew at higher rates than those responding to traditional pledge pitches, and their monthly gifts help to even out the roller-coaster financial cycles of on-air fundraising. sefton@current.org. Come check out our giant selection of T-Shirts, Mugs, Tote Bags, Stickers and More. In the long run, said her business partner Barbara Appleby, a level income from sustainers is far more valuable than the “roller-coaster curves” of pledge drives. Public TV stations have taken longer than radio to incorporate sustainer giving into their membership programs. Give $144 to KQED instead of the food bank: 400 people starve (92% of your pledge value). “We spend a lot of time with clients working on cash flow. If you have a valid email address with KQED, you should have received your tax information digitally by Friday 1/15/2021. Karlo’s challenge to “move the needle” has clearly been answered: Since March 2012, the number of KPBS sustainers has more than doubled, to 9,000. Gifts at shop.pbs.org. The station began testing sustainer pitches during its June 2012 drive, and new sustaining members have joined at rates of 11 percent to 24 percent for on-air campaigns running through March. “Yes, it does change the cash flow during the first 18 to 24 months,” said Valerie Arganbright of Appleby Arganbright, the St. Paul, Minn.-based sustainer consultancy. Ongoing commitments from sustainers lifted TPT’s overall first-year retention rate among new members from that pledge drive to 45 percent, Preston said. We're funded by your subscriptions, your donations, advertising, and a generous grant from the Wyncote Foundation. Instead of receiving cash infusions at pledge time and dealing with fulfillment of high-dollar premiums, they have to change the language they use in asking viewers to support their service throughout the year and develop new systems for tracking credit-card expiration dates. It's the 3-Day Emergency Preparedness Kit, featuring the Eton hand-crank radio, water, food, a first-aid kit, flashlight, whistle and all the other essentials you'll need in an emergency. Oh, excuse me, they prefer to call it a pledge festival. The pilot has expanded to include WTTW in Chicago and Phoenix-based Eight, Arizona PBS. Non è possibile visualizzare una descrizione perché il sito non lo consente. But hesitation remains among local pubcasters, a portion of which don’t yet have recurring or sustaining donor programs, said John Mastrobattista, senior fundraising analyst at Target Analytics. Public TV has fallen far behind radio in realizing the benefits of sustaining membership programs. No. For this graph, Target Analytics averaged donor revenues of 44 pubradio and 55 pubTV stations. Please contact us by emailing member@kqed.org or calling (415) 553-2150 and we will tell you if the item is available and at what donation level. Yes, you can view all the gifts currently available in our online catalog. Please make a donation now and help us meet our goal of $1,450,000. Katie Moyce of KQED demonstrates today's thank-you gift for our radio pledge drive. KQED has been very specific about membership revenue collected inside and outside of pledge. Current is an editorially independent, nonprofit service of the American University School of Communication. Please note each drive requires a new Pledge-Free Stream Access Link. Pledge drive is similar to these topics: Moneybomb, South African Broadcasting Corporation, ... though its usage waned in recent years in favor of increased usage of special pledge drives throughout the year. Your email address will not be published. Pledge-free access is automatic for all Sustainers and is available to other members each drive with your contribution of $60 … Your generosity was a bright spot in a very challenging year, and we’re grateful for your commitment to independent public media! Appleby Arganbright encourages its clients to shoot for goals of converting 50 percent of its members to sustainers. Our Fall 2020 radio pledge drive ended on Monday, September 28, 2020. Is my KQED membership tax deductible? These washable Cloth Face Masks are made with two layers of knit fabric, and don’t feature a replaceable filter insert. About 18 months ago, KPBS General Manager Tom Karlo challenged the staff to “move the needle” on sustainers. Matching Gifts KQED Membership Department 50 Beale Street, Fifth Floor San Francisco, CA 94105 If you have other questions about KQED’s matching gift program: Please contact KQED’s Matching Gift Coordinator, Monday through Friday, from 9am to 4:45pm at (415) 553-2362 or matchgifts@kqed.org All donations up to $100,000 will be matched. About 50 station reps participated in a PMBA webinar last fall, and the association has planned a follow-up session for its annual conference in Washington, D.C., May 28-31. In Europe and Asia, most charities already accept donations through bank electronic funds transfer, and the trend is just beginning to take hold in the United States. Notify me of follow-up comments by email. Stations also can edit the national version to remove mentions of sustaining gifts. Sustainers now make up 4.6 percent of MPT’s overall membership program and have contributed 6 percent of its year-to-date revenue. This month PBS will distribute a sustainer pledge toolkit created by KPBS and the Next Gen stations. “People love what we do and want to give us money,” Preston said. Up to 70% off Clearance: Every purchase supports public television for all CDP’s analysis of early 2020 fundraising shows sustainers are living up to their name. At Twin Cities Public Television, donations from sustainers provide nearly a third of the station’s revenue, according to David Preston, membership director. Is it still possible to get it? But for sustainers, stations “need to talk to people differently at different times with a different message. A PBS report on the pilot provides details on renewal rates of members acquired during the test period. I am interested in a thank-you gift from a previous fundraising drive. See more ideas about Professional development for teachers, Websites for students, Pictures. KQED supporters help enrich lives by providing quality programming as well as resources that strengthen media literacy skills, empower youth voices and encourage civil discourse. It is to make sure that the face masks don't limit breath-ability so much that they don't allow air to actually flow through the mask as you breathe. As soon as we hit our goal, the drive will end and interruptions will stop. Appealing to sustainers during pledge “gets them at a time when they’re interested in supporting us and makes it easy to continue to do so.”. Timing is everything: Recruiting sustainers early in a fiscal year helps to ease the problem by providing more cash in that reporting period. With elections on the horizon, wildfire season in full swing and a global pandemic to contend with, there's a lot to keep up on. “We began promoting sustainers actively on-air in station breaks following our March 2012 drive to attract regular viewers of our program service,” Stanislawski said. Please contact us by emailing member@kqed.org or calling (415) 553-2150 and one of our representatives will tell you if the item is available and at what donation level. In its last drive, sustainers made up 23 percent of new members. Since Lore arrived at the Owings Mills–based state network in fall 2011, sustaining memberships and the revenues they bring in have increased tenfold, from 300 sustainers contributing about $34,000 annually to 3,000 who now donate $338,700, he said. An analysis by Target Analytics in Cambridge, Mass., found that average revenue per sustaining donor for pubradio and TV was about 9 percent higher than the average for all other pubcasting donors in fiscal 2012. Additional breaks were produced for Billy McLaughlin: Starry Night with Orchestra Nova and Rick Steves’ Europe: Season Seven. But “pledge has always been the best acquisition tool for new members,” Phinney said. Huh? KQED, the PBS member station in San Fransisco, has added a high-tech component to its familiar on-air pledge drives — a detailed virtual set. According to Target, at least two radio stations topped that in fiscal year 2012; at least two public TV stations topped 20 percent. At KPBS in San Diego, sustaining memberships remained flat at 4,000 “for as long as anyone could remember,” recalled Maura Daly Phinney, senior producer and on-air fundraising manager. Since the survey was taken, several stations have made concerted efforts to ramp up their sustainer programs. Built with the Largo WordPress Theme from the Institute for Nonprofit News. You may also contact Member Services using the “Contact Us” form linked below, at member@kqed.org, or by calling (415) 553-2150 Mon-Fri, 9am-4:45pm. Going, Going Gone! True and also some PBS affiliates tend to do pledge drives every weekend and they always seem to land on “Doo Wop Specials”, Financial Specials and Health Specials. KQED's Pledge-Free Stream is back by popular demand! Public TV stations looking to reduce their reliance on transactional fundraising will get more assistance from PBS this summer, when for the first time pitch breaks for its pledge specials will include messages inviting viewers to join as sustaining members — providing donations that arrive every month with no end date, although in smaller amounts than a Doo Wop show might inspire. Give $60 to KQED instead of the food bank: 175 people starve (97% of your pledge value). If you have other questions about KQED’s matching gift program: Please contact KQED’s Matching Gift Coordinator, Monday through Friday, from 9am to 4:45pm at (415) 553-2362 or matchgifts@kqed.org. SOPTV already offered installment-giving options to members, and in April 2012 its development team developed new source codes for sustainers and emailed an offer to 15-plus–year members, said Mark Stanislawski, president. “It’s still early in the process here, and I see this as a real opportunity to address our core audience with more frequency using our regular programming,” Stanislawski said. KQED is offering quite the thank-you gift to listeners: A Pledge-Free Stream. CafePress brings your passions to life with the perfect item for every occasion. That stymies people.” The most successful stations put a finance staffer in charge of figuring it out, she said. Looking for the ideal Kqed Gifts? Roughly 10 percent became sustainers. If you have any questions, please email matchgifts@kqed.org You may use our company lookup tool to submit your matching gift request online. What if I want to give more than the current offer amount or would like other thank-you gifts as well? (Photo: KPBS). I say "sort of" because it's not like anyone who donates gets access. Your KQED Pledge-Free Stream PIN. Annual renewal gifts cost a lot, “so when you look at net revenue, that lops the top off the roller coasters.”, During the PBMA webinar last fall, “a lot of questions surrounded software and how to support a new business model,” Schwarz said. PubTV stations move to pitch sustainer gifts during pledge. I am interested in a thank-you gift from a previous fundraising drive. “Research shows a person gives sustaining donations to an average of three charities,” Campbell said. I know that lots of NPR News/Talk affiliates like KXJZ and KALW say that during Local Talk shows. And it’s still evolving. One year later, 529 of these new members renewed, but the difference in retention rates between the two groups was substantial. End the Drive. ... Sandy Althouse pointed out what a great present Tree Gifts are for weddings. This article was first published in Current, May 13, 2013. As an eligible Sustaining Member, we're offering you the option to hear your favorite programs without interruption during our on-air fundraising drive. “Our numbers have been dramatic.”. It will send nonsustainer versions of each pledge special, with pitches for sustainer gifts stripped out of national breaks. Planet Money and PRI’s The World also tried a new mode of fundraising, crowdfunding. KQED relies on the generous support of our local communities to provide quality programming and services. Please check your spam filter if you believe you haven’t received it. The transactional nature of on-air pledge drives has been a major hang-up for pubTV: Fundraisers share a belief that pledge pitches don’t attract sustaining members, who are motivated to support the broader mission of public broadcasting, not by premium offers. However, KQED, at least, seems to have decided it's worth a try; this time around they are offering a pledge free streaming option, at least sort of. Free Returns 100% Satisfaction Guarantee Fast Shipping High filtration and high breath-ability masks. Members who are accustomed to mailing checks may be unwilling to provide credit-card information to their local station. Please tell us why you support KUER... and anything else you'd like us to know. KQED (TV) ... and regularly encouraged fans to donate to the non-profit station by offering elaborate pledge drive gifts. Many see the older demographics of the public television audience as an obstacle. Your email address will not be published. During SOPTV’s 2013 March drive, the station began pitching sustaining memberships during on-air breaks. How long does it take to get my thank-you gift/tickets after I donate? So KPBS partnered with four other stations to develop techniques for pitching to sustainers during pledge. Another issue is the lag time in realizing the financial benefits of sustaining memberships, since gifts don’t arrive at the station in a lump sum but are spread over months or years. How can I get a donation receipt for tax purposes? You will receive a new link for each drive. It is often possible to receive thank-you gifts from recent fundraising drives. KQED does little to … He tracked 1,182 new members acquired during TPT’s December 2011 pledge drive, 936 of which provided one-time gifts and 246 joined as sustainers. As in its work with other nonprofits, Target finds that “the older a donor base skews, the harder it is to get them to change habits,” Mastrobattista said. The report estimates that over five years the KPBS sustainer program will bring a 313 percent hike in revenue and a 350 percent increase in retained members. The Pledge-Free Stream access link is only available for the current pledge drive, and only for KQED Public Radio. The beauty of building a robust sustaining program lies in the high retention rates of these contributors, Preston said. A 2011 survey of 84 stations by PBS and the Contributor Development Partnership at WGBH found that a quarter of stations didn’t offer sustaining memberships. While a steady flow of contributions from a donor’s credit card sounds like a great idea in principle, it’s challenging for many local stations to adjust to this new method of charitable giving. Copyright 2021. All rights reserved. WETA needs to work on its pledge arithmetic. But PBS is mindful that not all stations will be prepared to offer sustaining memberships by August. This isn’t the pledge drive you remember. In order to get the Pledge-Free Stream during our next drive in January 2021, become a sustaining member if you are not already one. “It’s never a good strategy to annoy your most loyal customers, your most loyal audience,” said Tim Olson, KQED chief digital officer. Is there a catalog of thank-you gifts currently being offered? When do they recognize the revenue?” he said. For example, if someone donates $3000 online during a pledge drive but the donor has been marketed to by major gifts, the source of gift is major gifts and credited to them. PBS backed the pilot the next month, and Phinney began creating breaks for all four stations to use during PBS NewsHour and the Nature documentary “Hummingbirds: Magic in the Air” for the June pledge drive. My PBS affiliate KQED has been saying the phrase “Sustainable Member” for years and they place it on Retirement advice specials and Health Specials. Although the hurdles seem especially daunting for smaller public TV stations, Southern Oregon Public Television in Medford has been building on its program for the past year. Please contact us by emailing member@kqed.org or calling (415) 553-2150 and we will tell you if the item is available and at what donation level. SOPTV now has 5,611 active members, of which 85 (about 1.5 percent) are sustainers, after about a year of effort. Aug 30, 2018 - Are you KQED? As verbs the difference between gift and pledge is that gift is to give as a gift while pledge is to make a solemn promise (to do something). More than 125 participants from 94 stations participated in a May 8 PBS webinar on the project. By its August drive, KPBS had enough pre-produced sustainer breaks that about a third of the pitches it aired contained sustainer messaging. Of the single-gifters, 34 percent renewed, but sustainers continued contributing at a rate of 87 percent. After a dip in May (during which KQED had a pledge drive), the station was back on top in June. But the biggest hurdle, according to fundraising specialists, is adjusting for the change in their cash flow when membership contributions come through monthly donations of $10 to $15, rather than much higher gifts tied to premium offers. KQED relies on the generous support of our local communities to provide quality programming and services. Working through details such as these will take time and undoubtedly more refinement, but fundraisers see big potential for those who stick to it. Share your pictures at www.kqed.org/iamkqed. But pledge-free streams do help remove a barrier for audience members who want to listen to the station’s programming and not the drive. In able for the PBS affiliates to stay in business they would have to cut the sub-channel networks that are not doing well. Among all the survey participants, an average of 4 percent of their members contributed as sustainers. Sustainers average $151 per donor for radio, $135 per donor for TV. “That’s why we want to get this up and running.”. KQED will verify the tax deductible portion of your contribution. Learn more about our membership levels and benefits. Donors without an email address will receive a printed version of the tax letter scheduled to be mailed on 1/31/2021. One year later, 529 of these new members renewed, but the difference in retention rates between the two groups was substantial. Phinney produced the first batch of sustainer spots for KPBS’s March 2012 on-air drive. With elections on the horizon, wildfire season in full swing and a global pandemic to contend with, there's a lot to keep up on. Katie Moyce of KQED demonstrates today's thank-you gift for our radio pledge drive. Stations are figuring out pieces of the puzzle. Joe Campbell, PBS v.p., fundraising, said there is “some urgency” to get sustaining messages out to local public TV stations. Stations are also concerned about issues related to financial reporting. Current (https://current.org/2013/05/pubtv-stations-move-to-pitch-sustainer-gifts-during-pledge/), In the KPBS-led pilot testing appeals for sustainer gifts during pledge, travel host Rick Steves, left, appeared in pitch breaks with KPBS’s Maura Daly Phinney. Give $40 to KQED instead of the food bank: 118 people starve (98% of your pledge value). We want to take this opportunity to thank you again for your support in 2020. It's the three day emergency preparedness kit, featuring the Eton hand-crank radio, water, food, a first-aid kit, flashlight, whistle and all the other essentials you'll need in an emergency. It’s not incredibly difficult, but there’s a lot to it. Terms of Service Privacy Policy, A pair of KQED Masks w/ KQED logo + Inspire logo. Please note that at this time, you aren’t able to print your tax information from our Donor Portal. There is. Matching Gifts KQED Membership Department 50 Beale Street, Fifth Floor San Francisco, CA 94105. Made in the USA. Rather they're positioning it as one of their "gifts": Public comments about our on-air fundraising drives have not been ignored! The Public Media Business Association has also been working to support expansion of stations’ sustainer memberships, according to Andy Schwarz, executive director. WTTW’s development staff is working through “logistical complications,” Liwanag said, such as practices for handling calls received from sustaining members during subsequent pledge drives — phone handlers need to discern whether the members are upgrading their ongoing donation or making an additional one-time gift. To people differently at different times with a different message of T-Shirts, Mugs, Tote Bags, and... Get the news you need, this radio pledge drive ), the was! Was a bright spot in a May 8 PBS webinar on the project it take to get my thank-you after. Of three charities, ” she said produced for Billy McLaughlin: Starry Night Orchestra. 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